December 2024
Celebrating 20 Years of SteelBook® Excellence!
This year, we honor a milestone in the world of Home Entertainment and gaming collectibles—the 20th anniversary of the very first SteelBook® edition on PS2.
SteelBook® was not just a case; it was a masterpiece of design and craftsmanship that set a new standard for collector’s items.
The Beginning of The SteelBook® Story:
“I want to take a moment to reflect on the journey that brought us here.
It all started in 2003 when we received an unexpected call about a new packaging concept called SteelBook®. That same day, Glud and Marstrand (today Envases) reached out to us, and by the next day, they were sitting in our office. The energy was electric, and after extensive negotiations, we struck an exclusive global deal. This marked the beginning of what would become a revolutionary product.
When we launched SteelBook® in late 2003, our vision was bold—to make SteelBook® the ultimate packaging for home entertainment. We dreamed of a world where SteelBook® shelves would be a common sight in stores, and we went all-in on that vision.
In April 2004, Jeanette Sølling and I were en route to London, brainstorming. Jeanette had an idea—a bold one. One single phone call turned the tide, proving just how powerful a simple, direct action can be. Even now, it serves as a reminder of the effectiveness of taking initiative.
As we celebrate two decades of SteelBook®, let’s carry forward that same energy, vision, and determination. Remember, bold moves create history, and the work we do today lays the foundation for the next 20 years.”
Tino Sølling
CEO, Scanavo.
As we celebrate this 20th anniversary, we honor the legacy of the SteelBook® Edition and the joy it continues to bring to collectors. We extend our deepest gratitude to our clients for their ongoing trust and support. With their kind testimonials and statements, we look forward to the next decade together!
Client Statements and Testimonials
From our dedicated clients. Thank you for your big engagement!
| “For two decades now SteelBook® has been the number one choice for fans wanting the very best packaging for their favourite movie on physical home entertainment.
Other packaging formats have come and gone during that time – Big Sleeves, discs in VHS style packaging, digibooks, metalpaks, digipacks etc but none have captured the imagination of collectors like the SteelBook®. Partly due to the timeless appeal of the standard SteelBook® with special finishes, embossing and whiteplate effects and partly due to Scanavo’s tireless efforts to innovate in this space with more and better variations on this long-established industry standard for premium. Scanavo are true champions of the physical media collector, always resisting the carrion call that the format is dead or dying. With their resolve and the support of studios who want to cater to every customer we may still be singing their praises in another twenty years time.” John Partridge
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| “I went from a collector of SteelBooks®, to working on projects to make them! I’ve gotten very good at how a white plate should be set up to make the most of the material. And my collection of SteelBooks® keeps growing!” Bobby Dhani
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| “SteelBook® has reinvigorated the Home Entertainment business by creating a space for more artistic offerings than the standard big studio release. In a time when the business is dwindling, one segment continues to grow, led by SteelBook®’s ability to create and sustain community among collectors. It’s been an amazing ride over the last 20 years and I’m excited to see what innovations the Scanavo team will bring to the table next.” Aaron Gershman
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| “SteelBooks® have played a pivotal role in expanding the movie collectible market, emerging as the undisputed favorite among collectors. No other format comes close in popularity. The combination of unique design and striking artwork has captivated fans for 20 years in a way that no other movie packaging option has. I eagerly await the SteelBook® releases that lie ahead for collectors.”
Doug Momii
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| “SteelBooks® have become a standard in the physical media business because they’re beloved by collectors and fans alike. Both new and classic films released in SteelBook® packaging often showcase unique artwork, designed with that collector in mind. The print process always results in an attractive, tangible way to house discs and collectibles.“
Todd Sokolove
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